Post by account_disabled on Jan 7, 2024 23:22:33 GMT -6
Content describes media content of any kind that is distributed using analogue offline and digital media online. things blog posts ebooks white papers customer magazines videos or webinars podcasts infographics case studies or studies as well as social media posts. As part of the marketing mix content marketing is now one of the most important disciplines Definition content distribution Content distribution includes the targeted publication distribution and promotion of content . It is a component of content marketing and an indispensable subprocess of the content cycle . In the content marketing process distribution takes place between the production and evaluation steps.
The content can be distributed via paid earned shared or owned media. The type of content distribution depends on the format goal and purpose of the content. Goals of content distribution Phone Number List The goals of content distribution should align with the overall goals of the content marketing strategy. These goals are determined by the company and can be for example the following Increase traffic Lead generation Target group targeting Addressing new target peopleexpanding the target group Strengthening your own brand Attention Awakening the desire to buy Existing customer support Media types for content distribution Content distribution takes place via a wide variety of media channels.
The PASO model developed in by the British Daniel Goodall combines these different distribution channels for content. It helps to get an overview of all digital media types and to weigh up the selection. PESO model Owned media Owned media includes all media channels that your company owns. These include for example company magazines your company profiles on social networks or newsletters. Owned media can therefore include both internal and external media channels. Advantages Ownership of media channels Comprehensive control over content distribution Access to all key performance indicators KPIs such as visits users or clicks longevity Disadvantages.
The content can be distributed via paid earned shared or owned media. The type of content distribution depends on the format goal and purpose of the content. Goals of content distribution Phone Number List The goals of content distribution should align with the overall goals of the content marketing strategy. These goals are determined by the company and can be for example the following Increase traffic Lead generation Target group targeting Addressing new target peopleexpanding the target group Strengthening your own brand Attention Awakening the desire to buy Existing customer support Media types for content distribution Content distribution takes place via a wide variety of media channels.
The PASO model developed in by the British Daniel Goodall combines these different distribution channels for content. It helps to get an overview of all digital media types and to weigh up the selection. PESO model Owned media Owned media includes all media channels that your company owns. These include for example company magazines your company profiles on social networks or newsletters. Owned media can therefore include both internal and external media channels. Advantages Ownership of media channels Comprehensive control over content distribution Access to all key performance indicators KPIs such as visits users or clicks longevity Disadvantages.